SAI Group, the leading AI intelligence solution for stores, has selected Flagship, the specialist comms agency that delivers pioneering PR for retail tech businesses, to power its UK PR, scaling brand awareness to support its growth trajectory.
The SAI One platform is built on a patented Visual Language Model (VLM) which blends computer vision with GenAI, turning traditionally ‘passive’ store surveillance systems into active, operational platforms for real-time store intelligence. Generating a comprehensive, contextual picture of how stores operate, its platform surfaces meaningful operational signals, insight cues and timely staff alerts that drive estate-wide performance.
20:20 Store Vision
“By opening up vision AI through our VLM, we turn real-time visual data into real-world advantage that keeps stores safe and profitable,” commented Som Sinha, CEO of SAI Group. “We give bricks-and-mortar retailers the 20:20 vision needed to deliver performance across key challenges, from Loss Prevention, efficiency and safety to operational enlightenment and new levels of customer insight.”
Already live across Iceland’s UK store estate and working with Big 4 UK grocery retailers, SAI Group will capitalise upon this momentum through a strategic PR programme in partnership with Flagship PR.
Leveraging its unrivalled sector expertise and industry connections, Flagship will use purposeful PR to boost brand awareness for SAI Group, driving visibility, share of voice and influence amongst its prospects.
Freeing physical retail from traditional data constraints
“For too long, stores have been blindsided by the constraints of their own data – and SAI Group’s solutions address that critical gap, using Vision AI to turn data into the insight and execution needed to run bricks-and-mortar, profitably and safely,” commented Sarah Cole, Founder & Head of PR at Flagship. “With its new blueprint for operational excellence and LP in retail, we look forward to working with SAI Group to create cut-through and open up more conversations with its retail prospects.”
Starting with the launch of SAI One at the Retail Technology Show (RTS), Flagship will combine strategic storytelling, data-driven PR and customer story amplification alongside thought leadership activation, showcasing how stores can reimagine data to enable intelligent execution.
“The major retailers we work with already know the value we deliver through our VLM - we have a platform of proven success and ROI, and we’re ready to bring this to life and tell our story to the market,” added Som. “In a short space of time, Flagship PR has been quick to take our message to market and has already created traction for us. We look forward to building upon this momentum in the coming months.”
Making a mark
The campaign has already generated early results, with Flagship leveraging its deep-rooted industry connections to deliver almost 500k opportunities to see (OTS) in target media in the four weeks preceding RTS, as well as securing a series of briefings with influential press and analysts, including Retail Technology Magazine and IGD, at the event.
Readying for the next phase, Flagship will use its data prowess to bring to life insight-led narratives through consumer research to drive headlines and column inches for SAI Group in target publications, spanning trade, retail, tech and national media titles.
Built on decades of deep retail technology experience, Flagship PR brings together big-agency expertise, data-led storytelling and specialist industry connections to make retail tech brands unmissable in the market.